The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online / Gaming
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Digital & Online / Gaming
e-Police Station
Agency: AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client: Wonder Women Tech Category: Digital & Online / Gaming
AntiBan-Ad
Agency: GUT / Buenos Aires + Genosha / Buenos Aires
Client: The Coca-Cola Company / Sprite Category: Digital & Online / Banners & Pop-ups
LONG LASTING RVIEWS
Agency: Publicis Conseil / Paris
Client: DARTY Category: Digital & Online / Websites & Mobile
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Digital & Online / Websites & Mobile
Audience Delivery
Agency: DM9 / Sao Paulo
Client: iFood Category: Digital & Online / Websites & Mobile
The Black Dog(s)
Agency: BETC / Paris
Client: Seconde Chance Category: Digital & Online / Websites & Mobile
UninterruptAd
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM066M
Award:
2025 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM067M
Award:
2025 Direct Marketing Merit Award
Agency:
AlmapBBDO / Sao Paulo + Monster Films / São Paulo + Cabaret / Sao Paulo + Brand Gaming / Porto Alegre
Client:
Wonder Women Tech
Title:
e-Police Station
Category:
Digital & Online / Gaming
Annual ID:
OS25_DM068M
Award:
2025 Direct Marketing Merit Award
Agency:
GUT / Buenos Aires + Genosha / Buenos Aires
Client:
The Coca-Cola Company / Sprite
Title:
AntiBan-Ad
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS25_DM065M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM060M
Award:
2025 Direct Marketing Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM061M
Award:
2025 Direct Marketing Merit Award
Agency:
DM9 / Sao Paulo
Client:
iFood
Title:
Audience Delivery
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM062M
Award:
2025 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Seconde Chance
Title:
The Black Dog(s)
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS25_DM063M